During his 30 years as an illustrator, Oren Sherman has been designing exclusive artwork for a variety of clients including Steuben Glass, PepsiCo, Disney, the Olympics, Visa, Hermes, Mobil Oil, the US Postal Service, the US Mint and many more. An alumnus of RISD, he specializes in teaching marketing and branding and has partnered with corporations across the country developing original artwork as the essence of brand identity.
Sherman’s versatility and visual intelligence inform his distinctive, sophisticated approach.
This course combines the business of art and design, transforming the creative impulse to a marketable deliverable. Students are encouraged to think beyond the confines of traditional markets, working collaboratively toward the goal of employing inventive thinking in the workplace with the goal of an independently owned and operated enterprise. A fundamental objective of this class is for students to understand a basic business vocabulary, to explore how design-driven business and creative studio thinking overlap, and to understand how creative skills can be used to identify and execute business opportunities. Students will be introduced to business concepts through lectures, case studies, assignments and class discussion. Assignments will work off the classroom pedagogy and topics covered will be business models, marketing, finance, and strategy as they relate to studio activity.
