Designing an identity and identity system is a critical skill practiced by today's designers. In this course, students will create two identity systems: one for an arts organization and one for a socially constructive campaign. While a traditional identity system is defined as a logo and a set of rules for governing that logo's application across a range of media, the goal of this class is to expand upon the ways an identity can be conceived through the manipulation of language, materials, and audience expectation/participation.

Elective

Color is a phenomenon of light and pigment and is an expressive and symbolic component of art and design. Color exists in myriad forms: as ink on paper, as pixels on computers, paint on canvas, as light on screens, and reflected off surfaces of objects both natural and man-made. Through a series of exercises and assignments, students in this class will explore the power of color-seeing color in action as well as examining and creating color relationships and operations. Students will rotate through two faculty for six weeks each, and in doing so, explore how designers utilize color and how color gets applied to surfaces. Students will develop a general understanding of color theory and applied color through observation and articulation. These techniques and skills will serve as a complement to your other required core courses. A blend of lectures, demonstrations, studio exercises, assignments, and critiques, will allow students to observe, articulate, analyze, and practice the use of color.

Majors are pre-registered for this course by the department. Enrollment is limited to Sophomore Graphic Design Students.

Major Requirement | BFA Graphic Design

Color is a phenomenon of light and pigment and is an expressive and symbolic component of art and design. Color exists in myriad forms: as ink on paper, as pixels on computers, paint on canvas, as light on screens, and reflected off surfaces of objects both natural and man-made. Through a series of exercises and assignments, students in this class will explore the power of color-seeing color in action as well as examining and creating color relationships and operations. Students will rotate through two faculty for six weeks each, and in doing so, explore how designers utilize color and how color gets applied to surfaces. Students will develop a general understanding of color theory and applied color through observation and articulation. These techniques and skills will serve as a complement to your other required core courses. A blend of lectures, demonstrations, studio exercises, assignments, and critiques, will allow students to observe, articulate, analyze, and practice the use of color.

Majors are pre-registered for this course by the department. Enrollment is limited to Sophomore Graphic Design Students.

Major Requirement | BFA Graphic Design

Designing an identity and identity system is a critical skill practiced by today's designers. In this course, students will create two identity systems: one for an arts organization and one for a socially constructive campaign. While a traditional identity system is defined as a logo and a set of rules for governing that logo's application across a range of media, the goal of this class is to expand upon the ways an identity can be conceived through the manipulation of language, materials, and audience expectation/participation.

Elective